Guide
Google review cards in the UK: what’s allowed
Yes — asking customers for Google reviews is perfectly legal in the UK. What changed in 2025 is how strictly fake and misleading reviews are treated.
What the law bans
Since 6 April 2025, the Digital Markets, Competition and Consumers Act 2024 makes it unlawful to commission or publish fake reviews, and to present incentivised reviews without making that clear. The Competition and Markets Authority can now enforce consumer law directly and fine businesses that break it.
What’s fine
- Asking every customer for an honest review.
- Making it easy — a tap card on the counter or table.
- Replying publicly to every review.
What to avoid
- Discounts or freebies in exchange for reviews.
- Only asking customers you think are happy.
- Writing reviews for yourself or asking friends to.
Why a tap card fits the rules
A TapStar card simply opens your public Google review form for anyone who taps it. It doesn’t filter, reward or write anything — it removes the hassle that stops genuine customers from reviewing.
See the All-in-One card in action
A phone taps the card and the business page opens straight away: Google review on top, then WhatsApp, call, Save contact, Share, Instagram, Maps and website. No app, on iPhone and Android.
Common questions
Is it legal to ask customers for Google reviews in the UK?
Yes. The law targets fake reviews and undisclosed incentivised reviews, not honest requests.
Can I offer a free coffee for a review?
No. Google doesn’t allow incentives, and under UK law incentivised reviews must not be presented as ordinary reviews.
Collect genuine reviews, the easy way.
All-in-One card £65 · Google Review card £29 · ships in 3–5 days.